Youth Programming Librarian Kenosha Public Library
Level up your marketing game with Instagram reels! Reels are short videos that can be used to share book recommendations, highlight collections or services, and promote programs in a way that informs and entertains your patrons. This poster will give conference participants everything they need to get started: how to record and post reels, where to find ideas for your videos (and how to stay on top of trends!), tips and tricks to make your videos engaging, and getting staff to participate. The poster will have sections that highlight each topic and screenshots of several different reels. The poster will also feature graphs of the statistics from the Kenosha Public Library's increased social media reach and engagement after they began regularly posting reels. Conference participants will leave feeling confident in taking their first steps towards implementing Instagram reels and improve the quality of their reels to boost their marketing reach.