Associate Professor National Taiwan Normal University
Since the COVID-19 pandemic, libraries of all types have been shifted services and resources to the digital forms. In this poster, three academic libraries in National Taiwan University System —National Taiwan University (NTU), National Taiwan Normal University (NTNU) and National Taiwan University of Science and Technology (NTUST)— were investigated to characterize how academic libraries interacted with users through social media platforms, content analysis on libraries post on FB was also performed. The results of content analysis on the library Facebook pages showed that comprehensive university tended to promote with library events and activities, educational university focused on content of entertainment and leisure, vocational and technical university recommended leisure activities and books. The results revealed three major constructs of content promotion, frequency of posting and user experience in the social platform. The finding suggested that the library Facebook pages do indeed help students receive information and can effectively promote the library information and services, and eventually increased the use of library resources. At the same time, increasing the reach of the fanpages can be achieved through activities or cooperation with various administrative units.