Midwestern University librarians teach three different reference managers. We find that despite differences in the details, ‘sticky concepts’ and technological barriers are generally the same across all management systems. Reference managers are designed to streamline the process of organizing and creating references when writing papers. Yet many of our students who first attempt to use them face more obstacles than just how to use the software. The iGeneration (iGen), also known as Generation Z, Zoomers, and “digital natives” are students born after 1995. Though our students have grown up with consistent access to smartphones and tablets, a gap appears to exist between their computer competencies and their digital, mobile competencies. Moreover, these goal-oriented students often have no patience for performative, idiosyncratic rules of citation. This poster will present sample instructional materials, suggestions for active reference management instruction, reflections on teaching “Born Mobile” graduate students, and a reading list of titles informing library instruction for digital natives.