Business Outreach and Reference Librarian University of iowa
The Business Building Blocks (B3) Pop-up Workshops at the University of Iowa were created to support new student and community entrepreneurs in the basics of starting a business. These pop-up workshops highlight three key areas in entrepreneurship using knowledge from three separate departments on campus.
The first topic was the business model that outlined customer discovery and value statements hosted by the John Pappajohn Entrepreneurial Center, a hub for entrepreneurial education at the University of Iowa. The second topic was library market and industry research presented by the Pomerantz Business Library to identify takeaways in trends, key players, competitors and the market share. The third topic was an introduction to patents, trademarks & intellectual property from the Engineering Library, who most recently became a Patent & Trademark Resource Center Designation in the state of Iowa.
This poster session reviews the impact and success of multi-themed and interdisciplinary pop-up workshops. It examines the role and development of effective collaboration, coordination and communication across multiple departments, different disciplines and information levels at the University of Iowa, including challenges and successes. Emphasis on how and why the program was created and organized will also be examined.